Looking for a New Ride? Choices Abound at the 2013 Denver Auto Show

Get ready to see some glitz, glamor and gorgeous sheet metal. Now, 111 years after the first Denver Auto Show, the 2013 event opens March 20 for a five-day run (March 20-24) at the Colorado Convention Center. With more than 400,000 square feet on the showroom floor, the Denver Auto Show is the largest display of auto technology and innovation between the Mississippi River and the West Coast.

Are you interested in checking out the many luxury cars, gas-sipping hybrids, electrics clean diesels and compressed natural gas-powered, or tough pickup trucks? Just curious about what’s available? Or are you simply in love with automobiles?  The Denver Auto Show is the place to come. More than 500 vehicles from 25 manufacturers will be on view, plus the latest accessories and aftermarket products.

There’s a lot of pent-up demand for new cars and trucks. A recent survey revealed the average age of the motor vehicle fleet in the U.S. has now surpassed more than 11 years for the first time. Compare that to 1995, when the average age of American vehicles was eight years.

With the economy on the upswing many consumers are thinking about buying new vehicles. Denver Auto Show producer Barbara Pudney of Paragon Expo said, “The Auto Show is a great place to compare all the features and options of vehicles. You can walk from one car line to the next, see the differences and compare.”

The choices are huge. All the newest models will be displayed, plus some concept vehicles. For example, Mercedes-Benz is bringing its all-new smaller-size CLA coupe concept – ready for sale this summer. Other “coming soon” 2014-model vehicles to see include the Kia Forte, Ford Fiesta ST, Subaru Forester, GMC Sierra, Chevrolet Impala, Silverado and many others.

Feed your inner racecar driver by admiring Ferrari’s FF and 428 Italia, Aston Martin’s Vanquish and one of only six Lotus Exige S Racecars ever produced. The Denver Auto Show will be one of the only exhibits to host the new Jaguar F-Type and Lamborghini Aventador – one of the world’s fastest cars.

Kids and comic buffs will fantasize about driving the Green Lantern Soul, a tricked-out version of the hamster-hip Kia. Emblazoned with the Green Lantern logo on the seats and steering wheel, it sports a green and black two-tone exterior paint job, green mirror chrome-tinted windows and glowing green lights.

Camp Jeep is back by popular demand. It is an indoor extreme driving course that features a “mountain climb” and other rough terrain. Show-goers can ride the course in a fleet of Jeep Grand Cherokees and Wranglers driven by professionals.

“Ride-and-Drive” also will be back. If you’re 21 or older (driver’s license required) you can test drive vehicles from GMC, Buick, Chevy, Kia, Scion, Mazda, Chrysler, Dodge, RAM, Fiat and Jeep at the Show.

With gasoline prices soaring again, there likely will be heightened interest in hybrids, electric vehicles, the latest fuel-efficient gasoline and clean diesel-powered vehicles. Among them are the Ford C-Max Energi, Focus Electric, and the Chevy Cruze Diesel. The American Natural Gas Association (ANGA) is a new Denver Auto Show sponsor and will display compressed natural gas vehicles.

For the second year, job seekers can tap into the Denver Auto Show Automotive Career Fair on both Friday and Saturday that will match people looking for jobs in the automotive industry with potential employers hoping to hire. Automotive careers are available ranging from sales, to service technician, service writer, marketing, human resources and other varied career categories. If you’re interested be sure to bring your résumé and look for the signs that point the way to this excellent opportunity.

Telemundo is hosting a special “Hispanic Day” from 12 p.m.(Noon) to 8 p.m. on Friday with lots of entertainment. Active and veteran military personnel with appropriate military ID will be admitted free on Wednesday. Senior Day on Thursday welcomes people 65 and older at a 50 percent discount.

Regular admission to the Denver Auto Show is $10.00 for adults, $5.00 for children (6-12), and children under six are free. For the first time, adult admission includes a free subscription to Details magazine.

Tim Jackson serves as CEO of the Colorado Automobile Dealers Association, hosts of the annual Denver Auto Show, march 20 to 24, 2013, at the Colorado Convention Center, Denver 


About timwjackson

Working every day for a better Colorado.
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