Excerpt from – Road to Relevance, 5 strategies for associations; by Harrison Coerver and Mary Byers, CAE

Road to Relevance; Page 17, Copyright 2013

Chapter: Assessing Strengths, Subhead: Assets

For our purposes we will define an asset an “item of ownership having value.” Is our building a strength and are we fully leveraging it? For example, the Colorado Automobile Dealers Association (CADA) gains a lot of mileage from their headquarters building, using it for receptions, press conferences, banquets, and meetings with dealers, legislators, charitable organizations, other associations, the media, and the public. CADA President Tim Jackson, CMP, CAE, says, “The association facility was designed to leverage its potential for convening meetings, forums and receptions. The building is in constant use. Hardly a day goes by without one or more catered functions. I’d estimate we host some kind of meeting or event four out of every five days in an average week.” The receptions provide the association with valuable face time with legislators and regulators. The meetings connect the association with its members. The forums build relationships with the media and other centers of influence.

Advertisements

About timwjackson

Working every day for a better Colorado.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s