The 2014 edition of the Denver Auto Show (April 9-13) features new, interesting and sometimes outrageous vehicles to entertain, enchant and entice Colorado consumers. CADA will transform the Colorado Convention Center into the Rocky Mountain region’s biggest auto and truck showroom, including an area showcasing the latest in accessories and customizing products. More than 550 vehicles from 39 manufacturers are on display.
This is a great opportunity for your prospective customers to get a peek at models coming soon to Colorado new car dealerships, as well as the latest technological advances. Show-goers will be treated to 2015 models of the Audi A3, Cadillac Escalade, Chevrolet Colorado, Chrysler 200, GMC Sierra Canyon, Sierra HD and Yukon, the Hyundai Genesis, Mazda6 and CX-5, the Porsche Macan S and Subaru WRX STI.
Some very hot new car and truck models that already have received lots of buzz from Tokyo to New York will be on the floor, including the new Chevrolet Corvette Stingray, Dodge Durango, FIAT 500L, Ford C-Max and Fusion, Jeep Cherokee, Kia Cadenza, Mazda3, RAM 1500, Scion FR-S, Subaru BRZ, Toyota Corolla and BMW 4 Series.
BMW’s new all-electric i3 is just one of the green standouts at the show. With the price of gasoline still above $3.50 for a gallon of regular, interest in vehicles with outstanding fuel economy remains very high. Automakers have been racing to develop fuel-sippers and they’ll be prominent in most displays. The range of options is amazing and extensive. From Toyota’s myriad models of Prius hybrid, the luxurious Cadillac ELR, the electric BMW i3 and the 2014 “Green Car of the Year,” the Honda Accord, there are hybrids, plug-in hybrids and electric vehicles available in all sizes, shapes and prices.
The quest for fuel efficiency extends to increasingly popular diesels, especially since they are both quiet and powerful and diesel fuel is easily available. See and learn about the variety of diesels available from Mercedes-Benz, Volkswagen, Jeep, Mazda and of course, Ford and RAM trucks. America’s Natural Gas Alliance, a Denver Auto Show sponsor, will host a display explaining why natural gas is the next big – and logical – thing in automotive technology for American consumers.
These are all practical transportation solutions but there’s also plenty of excitement and edginess at the 2014 Denver Auto Show. Toyota is bringing the LifeTime Fitness RAV4 and Ultimate Dream Ski 4Runner to show off. These two vehicles were tricked out for the recent Specialty Equipment Market Association (SEMA)show with the RAV4 set up for triathletes and the 4Runner for skiers – each crammed with comforts not usually found in vehicles. The Hyundai “Walking Dead” Survival Machine is a fantasy vehicle made to survive the Zombiepocalypse. You’ll be able to have your photo snapped (in costume or out) along with its zombie occupants.
Equally exotic, but in a different way is a display of some of the world’s most glamorous, expensive and powerful cars from makers like Aston Martin, Bentley, Ferrari, Lamborghini, Lotus and Maserati.
Most of the vehicles on display are stationary, but the popular “Camp Jeep” indoor off-road driving exhibit returns for 2014 with an all-new obstacle: the Trail Rated Pass. Professional 4×4 drivers will take riders along for a thrill ride over the course and up the 35-degree Jeep Mountain in the new Jeep Cherokee, Grand Cherokee and Wrangler Unlimited.
The Denver Auto Show, is presented by Colorado Drives and sponsored by Public Service Credit Union and Allstate Insurance. Friday is Hispanic Day, sponsored by Telemundo, with lots of live entertainment.
Be sure to get your key people to the Innovative Dealer Summit and to the Charity Preview Party. And we’ll see you at the 2014 Denver Auto Show!